A positional paper on the topic of business development among members of the high tech sales channel including vendors, distributors, integrators, and Solution Providers by Tony Serino, President; Serino & Associates, LLC, a Channel Marketing Services Provider.
This paper explores how IT vendors and channel companies can implement measurable and motivational joint marketing activities that result [...]
Posts from ‘May, 2009’
Channel Marketing: The Era of Accountability
Telemarketing – show me you care
You all know the feeling, when you are just sitting down with your family for diner the doorbell or the phone rings and someone wants your money, either for charity or to sell you the perfect product or service.
The time they call is chosen on purpose off course as many people are home at that [...]
