We all know the BCG matrix with Cash Cow, Dogs, Stars, and Problem Children — but how does that play out in reality? How should vendors cater their partner programs to each of these product groups?
Here’s a look…
Cash Cows
Cash Cows are product lines that have high market share in a slow growth industry, they [...]
Subscribe to updates by RSS
-
Shared news items- New in Labs: Nested Labels and Message Sneak Peek
- Banana Republic Unveils Interesting Enticement Call To Action
- Cisco Ends HP Channel Relationship
- McAfee appoints EMEA channel head
- Intermec shakes up channel with new partner programme
- 5 Questions You Should Ask Every Customer
- Magirus lands Cisco data centre distribution contract
- Salesforce Adds Business Process Development To Force.com
- BroadSoft and Polycom add new VAR channel programme
- Analysis: Channel to play a vital role in battle for mid-market