Recently I had several conversations with B2B manufacturers running MDF and Coop programmes for their channel partners about the return on investment of these marketing budgets. These programmes are almost mandatory for each manufacturer to have but at the same time these programmes are often a topic of complaints as well. Many marketeers however still [...]
Posts from ‘December, 2009’
The importance of partner management
In today’s economy every sale is more important then before. The same is true for generating leads. Just like manufacturers, channel partners are also constantly looking for new business opportunities, either in new markets or with their existing customers. Channel partners have a very strong relationship with their customers, they meet them regularly, talk to [...]
