Recently I had several conversations with B2B manufacturers running MDF and Coop programmes for their channel partners about the return on investment of these marketing budgets. These programmes are almost mandatory for each manufacturer to have but at the same time these programmes are often a topic of complaints as well. Many marketeers however still [...]
Posts under ‘mdf accountability’
Channel Marketing: The Era of Accountability
A positional paper on the topic of business development among members of the high tech sales channel including vendors, distributors, integrators, and Solution Providers by Tony Serino, President; Serino & Associates, LLC, a Channel Marketing Services Provider. This paper explores how IT vendors and channel companies can implement measurable and motivational joint marketing activities that [...]
