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	<title>ChannelExcel</title>
	<link>http://www.channelexcel.com</link>
	<description>Optimizing channels sales and marketing</description>
	<lastBuildDate>Tue, 02 Feb 2010 07:50:00 +0000</lastBuildDate>
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	<item>
		<title>5 tips to enable channel partners to sell your product</title>
		<description><![CDATA[Selling through a partner network is a great way for vendors to expand their market reach. Vendors will benefit from incremental revenue as channel partners know customers vendors do not know themselves. These channel partners also know their customers business and concerns; they know the decision makers and often have a good understanding of the [...]]]></description>
		<link>http://www.channelexcel.com/5-tips-to-enable-channel-partners-to-sell-your-product/</link>
			</item>
	<item>
		<title>5 tips to increase your partner portal success</title>
		<description><![CDATA[One of the objectives of a manufacturer is to become a preferred supplier for channel partners. Ease of doing business and round the clock support are just two aspects which contribute to reaching that objective. Every manufacturer selling through channel partners should have a partner portal, a secure website which enable a manufacturer to share [...]]]></description>
		<link>http://www.channelexcel.com/5-tips-to-increase-your-partner-portal-success/</link>
			</item>
	<item>
		<title>Channel Marketing (MDF/Coop) Return on Investment</title>
		<description><![CDATA[Recently I had several conversations with B2B manufacturers running MDF and Coop programmes for their channel partners about the return on investment of these marketing budgets. These programmes are almost mandatory for each manufacturer to have but at the same time these programmes are often a topic of complaints as well. 
Many marketeers however still [...]]]></description>
		<link>http://www.channelexcel.com/channel-marketing-mdfcoop-return-on-investment-2/</link>
			</item>
	<item>
		<title>The importance of partner management</title>
		<description><![CDATA[In today&#8217;s economy every sale is more important then before. The same is true for generating leads. Just like manufacturers, channel partners are also constantly looking for new business opportunities, either in new markets or with their existing customers.
Channel partners have a very strong relationship with their customers, they meet them regularly, talk to key [...]]]></description>
		<link>http://www.channelexcel.com/the-importance-of-partner-management/</link>
			</item>
	<item>
		<title>Are You a Cow, Dog, Star or Problem Child?</title>
		<description><![CDATA[
We all know the BCG matrix with Cash Cow, Dogs, Stars, and Problem Children — but how does that play out in reality?  How should vendors cater their partner programs to each of these product groups?
Here’s a look…
Cash Cows
Cash Cows are product lines that have high market share in a slow growth industry, they [...]]]></description>
		<link>http://www.channelexcel.com/are-you-a-cow-dog-star-or-problem-child/</link>
			</item>
	<item>
		<title>Are Your Compelling Offers Actually &#8230;. Compelling?</title>
		<description><![CDATA[
Here is a repost of a Hubspot article I just read. Very interesting topic as many companies are still trying to attract people by non compelling offers. You may even be succesfull getting a lot of leads but if they are only interested in your gift/reward and if they have no problem to fix then [...]]]></description>
		<link>http://www.channelexcel.com/are-your-compelling-offers-actually-compelling/</link>
			</item>
	<item>
		<title>Channel Marketing: The Era of Accountability</title>
		<description><![CDATA[A positional paper on the topic of business development among members of the high tech sales channel including vendors, distributors, integrators, and Solution Providers by Tony Serino, President; Serino &#38; Associates, LLC, a Channel Marketing Services Provider.
This paper explores how IT vendors and channel companies can implement measurable and motivational joint marketing activities that result [...]]]></description>
		<link>http://www.channelexcel.com/channel-marketing-the-era-of-accountability/</link>
			</item>
	<item>
		<title>Telemarketing &#8211; show me you care</title>
		<description><![CDATA[You all know the feeling, when you are just sitting down with your family for diner the doorbell or the phone rings and someone wants your money, either for charity or to sell you the perfect product or service.
The time they call is chosen on purpose off course as many people are home at that [...]]]></description>
		<link>http://www.channelexcel.com/telemarketing-show-me-you-care/</link>
			</item>
	<item>
		<title>Unsubscribe Alternatives Best Practices</title>
		<description><![CDATA[I am just about to switch jobs and so had so unsubscribe from or change my email address of many newsletters etc. Some sites did a great job in making it easy for me to unsubscribe or change my email address to my private one. Unfortuntately there are still a lot of companies out there [...]]]></description>
		<link>http://www.channelexcel.com/unsubscribe-alternatives-best-practices/</link>
			</item>
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