I am just about to switch jobs and so had so unsubscribe from or change my email address of many newsletters etc. Some sites did a great job in making it easy for me to unsubscribe or change my email address to my private one. Unfortuntately there are still a lot of companies out there who do not want to see subscribers go and would rather end up with bouncing emails, unhappy customers and/or spam complaints. Some sites simply do not have an unsubscribe link or to unsubscribe you need to login (guess what, I did not remember all my passwords) or even worse the system does not work!
Here are some bad practices of unsubscribe options. Source: BeRelevant
Optimizing your unsubscribe process to provide alternatives to unsubscribing is a key component of minimizing list churn. Check out this presentation by Loren McDonald on unsubscribe alternatives and best practices.
